TikTok unlocked

Growing beyond the creative challenge

23rd September 2026

9am-11am

TikTok Kaleidoscope HQ

Speakers

Why brands are under-invested in TikTok, and what being absent costs

Consumer attention has moved to TikTok faster than marketing budgets have. Most brands are still under-invested. The reason is creative. Hear Kris on the view from inside the platform, and Will on where the platform is going.

Kris Boger

GM Business Solutions UK, Ireland & Benelux, TikTok

Will Ashton

CEO & Co-Founder, Nest

Creative strategy that scales

Most creative teams are just a handful of people being asked to produce hundreds of ads. In this session, Maddie and Gisela will outline how to build a creative system that scales.

Maddie O'Reilly

Lead Creative Strategist, Nest

Gisela Benini

Head of Paid Social, Nest

How Urban Outfitters cracked TikTok

What actually changed when Urban Outfitters got the channel working, and what Ian would tell someone starting now.

Ian Smith

Director of Ecommerce & Marketing, Urban Outfitters

Luke Jonas

CGO & Co-Founder, Nest

Hummingbird on TikTok, live

No slides. Arnaud runs Hummingbird from performance to production live on a real account, from what the data says is working to the creative that comes off the back of it.

Arnaud B. Betourne

Strategy Director, Nest