---
title: "TikTok unlocked: growing beyond the creative challenge"
description: Be in the room as Hummingbird lands on TikTok. 23 September at TikTok HQ.
image: https://events.nestcommerce.co/hubfs/Nest%20Event%20Banners%20x2%20v7.jpg
---
[](https://nestcommerce.co/)
 
# TikTok unlocked
Growing beyond the creative challenge
Request to watch the full recording
## Speakers
### Why brands are under-invested in TikTok, and what being absent costs
Consumer attention has moved to TikTok faster than marketing budgets have. Most brands are still under-invested. The reason is creative. Hear Kris on the view from inside the platform, and Will on where the platform is going.
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Kris Boger
GM Business Solutions UK, Ireland & Benelux, TikTok
Will Ashton
CEO & Co-Founder, Nest
### Creative strategy that scales
Most creative teams are just a handful of people being asked to produce hundreds of ads. In this session, Maddie and Gisela will outline how to build a creative system that scales.
Maddie O'Reilly
Lead Creative Strategist, Nest
Gisela Benini
Head of Paid Social, Nest
### How Urban Outfitters cracked TikTok
What actually changed when Urban Outfitters got the channel working, and what Ian would tell someone starting now.
Ian Smith
Director of Ecommerce & Marketing, Urban Outfitters
Luke Jonas
CGO & Co-Founder, Nest
### Hummingbird on TikTok, live
No slides. Arnaud runs Hummingbird from performance to production live on a real account, from what the data says is working to the creative that comes off the back of it.
Arnaud B. Betourne
Strategy Director, Nest
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