Mission Andromeda

Andromeda is everywhere right now. That means a lot of noise – and plenty of “AI bros” selling quick fixes that will harm your brand. We go straight to the source with Meta’s Julian Dan to break down what Andromeda really does, how it changes the rules for advertisers, and why creative diversity plus volume is fast becoming the new performance edge.

Siloed teams won't win the next era of paid social growth. In this fireside chat, FreeSoul’s Growth Director, Ted Charalambides, will unpack how to break down the wall between brand and performance – and shift creative budgets into the channels where demand really lives – to build a creative engine that actually scales.

Most brands know Andromeda changes how creative works. Far fewer have updated how their media is set up to match. Josh Goldsmith, Nest’s Head of Social and former Head of Performance at Huel, will lift the lid on how to structure accounts, budgets and testing for Andromeda – including what breaks if you keep yesterday’s setup, and the results Nest is seeing across client accounts.

“We need more ads” is the symptom. The real issue: your creative process wasn’t built to learn and respond fast enough. In this session, we will show how to close the loop between performance and creative – turning creative into a systematic, repeatable engine of paid growth.