Breaking the Google cycle: cross-channel strategies for sustainable growth

Paid Search has been a cornerstone for D2C and omnichannel retailer growth for more than two decades – but the landscape has now changed. From the pandemic to privacy legislation, through to slowing rates of growth at Meta and Google, performance marketing works very differently in 2024. 

Our upcoming webinar, Breaking the Google cycle: cross-channel strategies for sustainable growth, will explore how a cross-channel strategy, with an emphasis on Paid Social, delivers more sustainable and incremental growth. Discussions will include: 

• Why overreliance on Paid Search and BOF activity leads to higher acquisition costs and diminishing returns
  
  
• The key principles underpinning Nest’s Search + Social approach – including insights on creative and the power of a “funnel before channel” mentality
  
  
• How to overcome the biggest roadblocks when conducting this shift, from achieving buy-in to measuring the impact of your spend