Breaking the Google cycle: cross-channel strategies for sustainable growth
10th September, 9.30am-12:30pm
Meta Brock Street, 10 Brock St, London NW1 3FG
Why attend?
Paid Search has been a cornerstone for D2C and omnichannel retailer growth for more than two decades – but the landscape has now changed. From the pandemic to privacy legislation, through to slowing rates of growth at Meta and Google, performance marketing works very differently in 2024.
Our upcoming event, Breaking the Google cycle: cross-channel strategies for sustainable growth, will explore how a cross-channel strategy, with an emphasis on Paid Social, delivers more sustainable and incremental growth. Discussions will include:
- Why overreliance on Paid Search and BOF activity leads to higher acquisition costs and diminishing returns
- The key principles underpinning Nest’s Search + Social approach – including insights on creative and the power of a “funnel before channel” mentality
- How to overcome the biggest roadblocks when conducting this shift, from achieving buy-in to measuring the impact of your spend using tools like Meta's Search Lift solution
Agenda:
9.30am - Coffee and networking
10:05am - The (digital) winds are blowing - Chris Howard, COO, Nest
10.20am - Rethinking the marketing mix - John Clarke, Head of Social, Nest
10:40am - Ensuring successful cross-channel implementation - Beatrice Quarshie, Head of Social, Nest
11:10am - A cross-channel success story - Shaun Loughlin, Head of Ecommerce, LeMieux
11:30 - Q&A on sustainable growth strategies
12pm - Lunch and networking
More info:
The event will take place at Meta's Brock Street Office, 10 Brock Street, London NW1 3FG.
If you’re a marketer at an online retailer looking to breathe fresh life into your brand’s digital strategy, this event can’t be missed. Make sure that you’re one of the 50 people in the room - register today to secure your spot!